Month: June 2011

How To Waste Your Website – the Easy Way…

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There are some things that will make your business seem unprofessional:

  • If customers can not easily order or navigate to where they want to go
  • They can not find images of your products
  • Your site is difficult to read
  • Typographically errors
  • The formatting does not flow easily for the eyes

Your visitors will tend to become frustrated and are likely move on to a site that works well.  They will probably not revisit or even place an order and likely to click off very quickly.

Have several people look at your site and report if there was any difficulty for them.

Remember to check and test your web site regularly for ordering glitches, bad links and broken graphics, etc

Always answer all your e-mail messages as quickly as possible because this may also cause people to move to another site.  If they are hot to buy and have a question or are having difficulty buying from your site, you need to respond asap.

You will quickly lose a sale if you do not respond in time.  If you don’t, it can frustrate your customer enough to ask for a refund or you may have lost a sale because they want you to answer a question before they ordered.

Get their contact details for the on-sell
Make your visitors curious about your product.  Make them sign up to get into a password-protected area to read the rest of your advertisement.  This will give your product a perceived extra value because the information is so well guarded.

Have you noticed any particular situations with some websites that irritate you enough to click away to another site?  Leave a comment and let everyone know…

Online Business Trix Series

Getting Your Staff To Think… (Part 2)

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Part 2

In Part 1 we started with the hiring process and then went through a simple exercise that can turn around an employee’s attitude to begin using incentive thinking.  We looked at human interactions that may generate ‘dependency behaviour’ and found one or two ways that may work to reverse this attitude.

We also need to consider if any business systems are contributing to that behaviour and there is also an opportunity to introduce a short- medium term strategy.  This strategy can be good for you, your employees and the business.

3 Level of Delegation
This is where a policy or procedure manual is invaluable, especially if it is created before you hire too many employees.  It should have many of the common answers to situations in your business and the likely decisions that need to be made, not withstanding any major exceptions to the rule.  When exceptions arise, then the manual can be updated with fresh information.

Another consideration is to ensure that everyone knows the extent of the decision making permissions in their own role.  Staff may be running to you for answers and permission for this, that and the other because they actually do not know what decisions they are allowed to make.  They may be quite capable of doing so but to some degree do not know that they are actually allowed to do so.

One answer is to this is: Position Descriptions or Duty Statements

Inability to make decisions, whether it be an internal belief of the employee or an imposed restriction from business protocols can be similar to `analysis paralysis’.  This is where nothing happens because we can not make up our mind about something.

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It effects customer service when employees do not have the authority to make decisions for everyday situations.  Again, the manual, or another set of specific documents for sales and service should outline what on the spot decisions can be made by an employee (level of authority and delegation).

A business, no matter how large or small it may be, is a network of interconnected and interacting centres of activity.  This means that your business systems and the people operating in it need to have the capacity to function efficiently and productively.  The right knowledge for your employees, especially if it is in writing for all to see, means that less energy is expended on unnecessary questions.

4 Investment in knowledge
Every employee should be given the chance to undertake studies or training in Workplace Leadership, Frontline Management or any practical studies of this type to open their eyes to the bigger picture. This gives them confidence and allows them to see where you are coming from as a manager.

There are many people that continue to work away every day with the attitude that they are just the bottom of the food chain.  There is a sense of being not worthy of knowing as much as their managers or the boss and feel they must defer most of their decisions upward.

Study can help an employee to understand your perspective but a useful advantage is that they can also bring back or generate new ideas for your business.  This is where you let them into your world of management and they begin to understand a lot more.  If you are not afraid, then this is also where you can encourage employees to become smarter than you in the roles and functions that they fulfill in your business.

They will thank you, the business will thank you and you certainly will be thankful.  Your staff will begin to gain enough confidence to contribute to your business.  During and by the end of their study (and if you let them), they will begin approaching you to discuss solutions rather than just bring you problems.

The approaches suggested in Part 1 and 2 have had two aims.  To help us assess if we are hiring people with self-confidence and if not, then helping them to get there as soon as possible.  Then you can get on with what you are doing.

Management Staff

Getting Your Staff To Think… (Part 1)

Or commonly known as `How to let go of the reins’…

Part 1

Are you frustrated by any of the following behaviours of some of your employees?


  • Want you to solve almost every problem that arises
  • Tend to seek your permission unnecessarily
  • Need help with tasks that they should know and should be within the capabilities of their role

It can be the same behaviour repeating itself with different staff… it feels like you are not getting any of your own work done… going home at end of the day with a headache… feeling that you must be the only person that knows what they are doing… having to constantly micro-manage staff…

This may seem an exaggerated description of your situation but it represents the frustrations many business owners and managers feel at times.

It is understandable that you want to monitor everything happening in the business.  Your business is your baby; it is your lifeblood and provides your income.

However, there are some aspects where you can lighten the load.  One area that can wear out a business owner/manager or manager quickly is staff `dependency behaviour’.  Somehow a balance has to be found between maintaining control and allowing employees the freedom to make decisions.

There are four different tactics that can resolve those tension headaches.  Two can be implemented immediately, one can have been done before you hired any employee and the fourth is a short to medium term strategy.  All take a little work on your part but the result can leave you with more time and mental energy.

1 It all goes back to when you hire people

Sometimes we have a habit of hiring people that do not have self-confidence and this is not necessarily a conscious ploy on our part.  Perhaps we feel we have a better chance of retaining control of our business operations if our employees are not over confident.  Perhaps we feel that we can ensure that our employees will not undertake an action that will result in negative repercussions.

The most successful business people like Donald Trump, Mark Bourdis and Warren Buffet all have something in common.  They hire people that can do the specific job that they are hired to do because there are employees that can fill that function better than the owner can do it himself or herself.

It is possible to surround yourself with people that are smarter than you but with  business and system controls in place that ensure they have boundaries that they can not cross.

So the question is, what type of people are we hiring?  Perhaps we need to look beyond a person’s skill set and look at the personal set.   The level of confidence the person has.  We can use our own sense of judgement and we can also use referees or we can even use psychometric tests.  We can use any means of assessing a potential employee’s capabilities above and beyond their skills abilities, we just want employees with strong decision making capabilities from the outset of their time within the business.

If the situation feels like it is too far gone, then the next concept may help to quickly start shaping behaviours in the right direction.

2 Getting employees to think for themselves

The last thing needed is to have some of your staff dependent on you and overloading you with additional work.  If they are dependent on you for decision making, right down to what colour paper clips to buy, it may eventually result in your own burnout.

So how can we start to promote incentive thinking?

When a staff member approaches you regarding a circumstance that they perceive to be a problem, the first question is:  Is there actually a problem?

With that question answered, then the following questions are directed to the employee:

  • What did you do about it, the last time this situation occurred?
  • What did someone else here do (or you remember from a past job) when this situation occurred?
  • What would you do/what do you suggest be done and how should it be done

At the conclusion of the discussion, specify to the staff member to “Let me know how it went”.

These questions force staff to search for possible solutions and then to create a  solution now.  This conversation suddenly makes them responsible and accountable for his or her own decision making skills rather than you.  This person has to start thinking rather than relying on you for a solution – you guide them to a point where they are given permission to find a solution..

The request to provide you with a report of the result has a dual purpose.  You can monitor the situation and any further adjustments that may need to be made.  The second reason is that your staff member is now learning to report to you, rather than bring you an open ended problem to be solved.

If needed, tell your staff that “when you bring me a problem, bring me a solution as well”.  Notice that it is `a solution’.  To ask for `the solution’ can set people up to feel they have failed if every solution they offer turns out to be incorrect or unsuitable.

The usual “that idea has merit but what will be the effect of  etc… now how about this idea as well…” always acknowledges the effort and still encourages future incentive to think.  You already know how to deal with this part and all the diplomacy that goes with it.

What we also know from this exercise is that the staff member is given the opportunity to show incentive.  This is perhaps a chance for that individual to show or develop leadership qualities.  Many studies claim that it is not necessarily the wages that bring the most satisfaction to employees but the opportunity to develop/expand their skills, recognition and acknowledgement.

This situation provides the opportunity to show acknowledgement of your belief in their abilities.

If the result of the staff member’s action to solve `the problem’ produces a negative result, be sensitive about it in the debriefing.  Work through what happened or didn’t happen and help them to learn from the occasion, ensuring that they retain their confidence for the next time.

Another option
This will make many a business owner or manager start to sweat just from the thought of it – but be brave.  Sit each of your staff in your chair for one day or a even half day and mentor them through everything that you have to deal with on a daily basis.  Let them experience the personally draining effect and how unproductive it is to have people running to you all the time for answers.

In Part 2 we will look at business systems contributing to this ‘dependency behaviour’ and how the role of education may set you free…

Management Staff

Did you know that?

Gather some additional interest with a `Did you know?’ section on your webiste

A less boring way of educating visitors to your site and your customers is to create a `Did you know?’ section.  Far more interesting than reading boring blocks of text or an FAQ list.

Are there some very interesting facts about your business, staff, you or your products/service that will surprise people?
Old pubs like to spread stories about their resident ghosts, wineries brag about the impressive background experience of their staff and very old businesses have been known to publish a book on their own history.

Let’s face it, people love trivia and enjoy telling other people what they know, especially if it is some obscure fact that they think only they know.  Give them some obscure but interesting information and watch it go viral!

People like stories just like in this idea

Online Business Trix Series

Tell me a story

Make a story about anything in your shop or office

Try putting up little signs or stickers to create interest in your customers (but only if they are true):
`This phone was not thrown by Russell Crowe’
`Hugh Jackman bought a can of Coke from this fridge (date)’

A pet shop has been seen to have info about some of their residents on display, for example regarding their turtle tank, `We are on our honeymoon while our tank is being cleaned.  We will be back tomorrow morning’.

Get creative and tell a story that people can relate to but also relay it to others – because people like to talk and like to tell their friends a new story.

Online Business Trix Series

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