New Way To Deliver Your Business Contact Information

I’ve just attended a very interesting presentation – and I’d like to share the knowledge with you.

Until I heard the conversation I had not realized just how problematic a regular Business Card is. I knew that people are likely to have problems finding it after a week or two, but I hadn’t realized that after I move office and so I have a new address and phone number then the card I gave you is now full of useless info.

Here is a solution to that – an electronic card. It is my gift to you. And by ‘gift’ I mean that it has some apps attached that you can use, immediately, and for no cost to you. All you do is click the ‘Your Free Apps’ link at the bottom of the page.

Save your passwords in a safe place, your bank account information, invoice your clients and more, and all of this is available form any internet-connected device.

Would your customers appreciate this kind of link?

I hope my gift is as useful to you as it has been for me
http://bit.ly/1q513Os

How Do We Generate The Biggest Profit?

What is the most effective way to generate higher profits? In 1844 Charles Dickens wrote about a scheme very much like a Ponzi Scheme, in 1987 the movie  Wall Street warned of doing things the wrong way and in 2013 the movie Wolf of Wall Street demonstrated that these aren’t just stories, this is what happens in real life.

These stories are relevant because first they tell us that it has been generally accepted since at least the early 1900’s that long term profits are not generated by inappropriate business practice, either illegal or just antisocial in nature.

You prefer to buy from people who you know, like and trust. So do your customers. So why do some people still persist in acting against their customer’s best interests?

One reason may be that the salesperson is attempting to maximise their profits, and some jurisdictions require Company Directors to maximise the profit of the company. Surely that’s all good?

It may be until you take actually think about it. Which gives you the biggest overall profit – ripping a client off once or maybe twice  at the highest possible profit margin, and in the process driving them away so that they find someone else to do business with or maybe settling for 75% of that profit and keeping that customer for four or five years? Even at half of the original profit you make more money by working with your customer base.

The real point is that we know the right way to treat customers and treating them that way delivers what both of you want: they get good value and you get solid long term profits. Treating your customers so they naturally want to buy from you gives you time to improve your business so that even more people want to buy from you and the existing customer base is even more certain you are the right person to do business with. What would an ever-increasing number of return customers do for your profit margin?

And isn’t making a profit the idea behind being in business?

News Flash! Business Will Shrink!

Today I read that Facebook is predicted to fail. Not immediately, but it has been suggested that it will be 20% of its maximum size by December 2014. The cause of the demise is that younger users have been moving away. Read more about it here:http://www.abc.net.au/news/2014-01-23/facebook-could-fade-out-like-a-disease-researchers/5214524

And there seems to be a debate about the value of Twitter. The company, not the tweets you send out. It is currently valued at 70 times its annual revenues. Refer http://www.abc.net.au/news/2014-01-22/kohler-what-is-twitter-worth/5212376

So what does this mean for you and your business? There are two major points that I think every business owner needs to consider.

The first is that any business can fail. The biggest business on the planet in your industry is not safe. No business is too big to fail.

The second is the power of the customer. Your business must provide a need (or want) and take steps to make sure that the customer is happy. Existing customers have a habit of leaving. They change jobs, move house, retire … there are many valid reasons why their situation changes, but they will – sooner or later – stop buying from you. That just means you never stop looking for new customers.

Governments can get away with not always being polite because they legislate for people to use their services, they do not compete.

There are a number of attributes a successful business must have – and one of those is innovation. In this case innovation means additional products or services that add value to your customer, not additional problems for your customer.

How can you treat your customers better?

A Reminder: It’s All About People

I was talking with a friend a couple of days ago about marketing which led us to talk about popular searches  and just for nothing in particular I thought I’d take a look. About 80% of the most popular searches are about a person.

Not the same person, obviously, but to maybe express it more clearly the most popular searches are about people.

The most popular people appear to be those in the ‘Entertainment’ business if you are in the USA. In the UK the most popular people are still in ‘entertainment’ though most likely they will also be someone who did something noteworthy recently. That can be being evicted from Big Brother, confessing to having had an affair a few years ago (Don’t ask me, I don’t know either) or any one of a surprising number of activities that probably wouldn’t get a mention if it was an unknown who had performed them.

In Australia the most popular people were sports people. I guess that’s still entertainment?

How can this help your marketing?

Marketing is about connecting with your target market, meaning with a select group of people. It involves positioning your product or service inside their world, convincing your target market that they need it.

What the popular searches tell us is not to dwell to much on the features of your product or service, instead describe what effect they will have on the person reading your copy. People are mostly interested in people. Connect to that in-built drive and your message will be far better understood and accepted.

Describe the experience of using your product or service from the perspective of the buyer. Show them how it will improve their lifestyle. Include some comments from other people – also called ‘testimonials’.

Remember the world’s most popular radio station: WII-FM. That’s the call sign, their tagline is “What’s In It – For Me?”

Are YOU Chasing Clients Away?

Many self employed or those with a commission component in their salary are – perhaps unconsciously – chasing clients away. Are you one? You’ll know when you’ve read this article.