We all talk about our image in the eyes of our customers as though that was a single entity. In fact there are four parts to that image, and each part must be visible or your message will not be heard, and that can mean that your business will suffer.
Whole of books have been written about sales, add to that the number of video and audio training courses and the pile of information is quite big. Sadly virtually all of it misses the single most important factor! What do you think that might be? At least some of you will be surprised!
First, let’s agree that procrastination is not a good habit to have. It damages the likelihood of achieving any goal – pretty obviously, if you never quite take action then the goal can never be reached. So why would people do this to themselves? Remember that everything people do, they do because it makes sense to them at the time.
Many advisors tell us to look at what the best guys are doing and copy that. I have advised against doing that for years, since it automatically puts a limit to your success. By doing what someone else does you naturally cannot do better than them! There IS a solution.