Every so often science develops something of real value to a business, and this is one of them. Learn how playing the right music might increase your sales by 200%
To work it must be out in the open, clearly available, and yet connect deep down inside the potential buyer. Let me give you an example.
A liquor shop created a display with two similar red wines, one French, and one German. The wines were of similar price and quality, both attractively presented, and again both were on the same display, so everything was as equal as possible. During the experiment – because that’s what this really was – the shop played music that was clearly German or clearly French on alternate days. One day the shop would play German music, the next day it would play French music.
On the days that German music played the German wine out-sold the French wine by three to one. On the days that French music played the French wine out-sold the German wine by – you guessed it – three to one.
University studies have gone as far as complete brain scans while people look at business logos. Some logos trigger a flight response! How much better would those businesses be if their logo was even neutral?
Hippocrates documented four types of people over 2,000 years ago, and many profiling systems have reaffirmed that over the intervening years. In recent years experiments with brain scans have confirmed that – for any given image there are four patterns of brain scans. That’s important because the different types are motivated by different things. Let me say that a different way.
Any individual is only interested in one quarter of the reasons to buy an item. The other reasons either mean nothing, or are actively reasons to not buy – for that specific person. The next person you try to sell to might well be positively inspired to buy by the exact reasons that turned off the last one.
Neuro Marketing can tell you which reasons the person you are talking to will respond to. Do you need to treat them as though they are the most important person in the room? Or get them to participate, and show them how much fun it will be if they buy from you? Maybe you need to tell them how their family will benefit, or perhaps the better practical result they will get?
What that means is that in the average sales presentation about 75% of the time you are actually talking the person OUT of buying from you!
Does it make a difference, and if so – how much? One sales person who used these techniques achieved a 97% sign-up rate. Most companies are happy with 10% or 12%! (And for the facts based folk reading this – the 97% were stronger, more loyal customers than those signed up by other sales people.)
Neuro Marketing costs almost nothing to implement other than a little effort involved in getting trained, and of course some course fees. Here is knowledge that will at least double your current sales for zero extra (ongoing) costs. Would you like double your current sales?
Neuro Marketing works both face to face and in the online/print media, and all forms of audio/video marketing. In fact the techniques allow parents to talk to, communicate with and be understood by their teenage children!
If you want to know more then contact us and I’ll send you details of the most valuable course you will ever attend. (No, it isn’t my business, but I have done the courses and I know the difference they make).
Have you heard of Neuro/neural Marketing, or maybe experienced it as shopper or owner? Just click on the Comments link below and let us know what your think!
Launching the online part of your business is important, maybe vital, for the success of the venture. But what happens if you can’t do it yourself and don’t know who to ask for help?
Google offer a free website, and free website building tools – including real accounting assistance to properly record what happens within your business. What this means is that your business can be online with a full-function website for zero upfront cost! There are costs from the second year, but then they only become payable if you continue in business, and that assumes that the business is a success!
This offer is specifically for Australian businesses and I’m sure that there are similar offers for other countries, or soon will be. You can find out more about it here: http://bit.ly/fcDHxZ
If you can’t host your own site then you might consider using a WordPress or Blogger based site. Both will host your site for free, and both allow some freedom to include your name or brans in the title.
WordPress also provide a zero-cost environment (called a Content Management System or CMS) that allows you to build your own site without needing any computer programming skills. You can tailor the site to be exactly what you want by using ‘plugins’, which are as the name implies functions that you can ‘plug in’ to the standard WordPress environment. These plugins add functionality to make it easy to share links with your social networking sites and some ‘mobile’ capability. Check out http://bit.ly/dNiWsN for self-hosting and http://bit.ly/fSKWZl for the WordPress hosted version.
Do you have experience with these tools, and would you like to share? Just click on the ‘Comment’ link below this article and let us know what you think.
Most people in business would say yes to owning a mobile money-making machine. The good news is most probably already do, but just don’t know what to do next.
The mobile phone in your pocket – well, everyone’s pocket, really – can be a source of income for you, if you know what to do. Here are a few tips.
Most businesses these days have a website, but not many have pages optimised for smaller screens such as those on mobile phones. Does your site, and if not are you missing out on revenue because of it?
Some think that the mobile phone market is too small to worry about – a recent study on the Asia-Pacific region discovered that ringtones and mobile music services alone accounted for over 21% of all services (or US$6.2 Billion) during 2008!
Games and other entertainment accounted for 44% (US$12.9B) and that market has already grown, and will continue to do so.
Do you have a product or service that can be delivered to a mobile device? It doesn’t have to be exciting or sexy to make a lot of money – an application that displays the weather in selected parts of Australia is consistently in the Top 10 selling applications, year after year!
Do you have Bluetooth© devices? Then you may be able to automate the recording of staff attendance. All you need is an application that searches for your server as staff walk past a given point on the phone, and a device that records who walked past. You’re right, it can’t keep track of which direction they were going – but I’m sure you can resolve that problem easily enough.
Do you send discount coupons to prospective customers? Why not direct a message to their phone, or ask them to photograph some specific item – for example a discount voucher displayed in a public place (or even your own window) that regularly changes? That way you reduce your printing costs and people go looking for your latest offer.
Can you use multi-language support? There are already phone applications that allow people to take a photograph (for example of a menu) and have it scanned and translated into other languages. How might this help you?
Some areas of the planet are populated by people who cannot afford a computer, but nearly every one of them has a mobile phone – think of areas outside major cities. If your product is suitable then you can’t afford to ignore this market – they may not individually be big spenders but there are a lot of them.
And let’s face it – a lot of the companies in the bigger end of town are active in the mobile market – that should be a hint as to where it is going!
What other ideas do you have that maximise your profit in return for a little focus on smaller, mobile devices?
Lots of people will give you their opinion on which phone to buy. Mostly their advice will be based on their experience with that phone, or one like it. And 97% of the advice will not be helpful. Here’s why.
I’ve spent over 20 years selecting technology for companies and people, from all over the planet. I know how to find the right answer. In fact, it’s quite simple, and in about one minute you will know how too.
These rules apply for phones and they apply for computers – laptops and desktops, and even vacuum cleaners or cars.
Start by forgetting about the technology! Instead, consider what you want the device to do. You have a reason for buying this device – even if part of the reason is to keep up to date, or that others will be envious.
Step One is to just identify what you want the device to do. For a phone that starts with making and receiving calls, and then maybe the camera is important to you, or web access. Maybe you want to control your schedule, or at least have it on hand at all times. Maybe ease of typing/texting is important. Whatever it is, your list of required capability is important. Only if you end up with a phone that is able to do all of those things to your satisfaction will you be happy with the purchase.
Step Two is to find solutions to those requirements. Those solutions might be hardware or they might be software, or even combinations of both. For example you may want a phone capable of taking quality photos and video, or you may require a Time Management application that works just like you want it to, or maybe you need a GPS equipped phone that a specific navigation application runs on.
In any case, you now have what you need to identify the right phone (or computer, car etc) for you. The third step is just: “What device has these hardware features and will run my required applications?” Find the device that will do that, and you have the right phone for you.
Some people have very few items on their list – “Has to look goooood” is all there is. Well, OK, that doesn’t take long to find a phone that does that.
Others – especially those in business, or those that travel a lot – might have some specific needs, and now you know how to get the right phone for you.
One small hint before we finish – don’t take anything for granted. Even if you think all phones have a Calendar application (for example) make sure you check that this one actually works the way you need it to.
Enjoy your next purchase, these rules will help find the right answer and will eventually save you time, effort and money.
What do you think? Do you like the idea, or do you have another way of doing the same thing? Let us know – either way we like to hear from you,