Gather some additional interest with a `Did you know?’ section on your webiste
A less boring way of educating visitors to your site and your customers is to create a `Did you know?’ section. Far more interesting than reading boring blocks of text or an FAQ list.
Are there some very interesting facts about your business, staff, you or your products/service that will surprise people?
Old pubs like to spread stories about their resident ghosts, wineries brag about the impressive background experience of their staff and very old businesses have been known to publish a book on their own history.
Let’s face it, people love trivia and enjoy telling other people what they know, especially if it is some obscure fact that they think only they know. Give them some obscure but interesting information and watch it go viral!
People like stories just like in this idea…
Make a story about anything in your shop or office
Try putting up little signs or stickers to create interest in your customers (but only if they are true):
`This phone was not thrown by Russell Crowe’
`Hugh Jackman bought a can of Coke from this fridge (date)’
A pet shop has been seen to have info about some of their residents on display, for example regarding their turtle tank, `We are on our honeymoon while our tank is being cleaned. We will be back tomorrow morning’.
Get creative and tell a story that people can relate to but also relay it to others – because people like to talk and like to tell their friends a new story.
Can you add some puzzles or trivia questions to your site?
Simple but effective as a contact details database builder
Do you want to start recruiting the interest of children as your future customers? Have some puzzles designed for your website that are printable and can be coloured in.
Make the puzzle themed to your business. You may be quite surprised to find out that there are many adults that still enjoy colouring in as well, so a sophisticated and highly detailed drawing may be in order.
For example if you sell auto products then a drawing of a formula 1 car or something driven by Peter Brock or Mark Skaiffe is in order. Make sure it has your business name somewhere.
Perhaps you can design a questionnaire to print out for kids to play when they are travelling in the car. Things that you would see on a trip. It keeps them quiet. Children are so tech savvy today that they could probably do it online from your website.
Or go more sophisticated and install an online game on your website for those older tech savvy children (and some adults).
Collect the contact details before any of these are played online, downloaded or printed out.