How To Waste Your Website – the Easy Way…

There are some things that will make your business seem unprofessional:

  • If customers can not easily order or navigate to where they want to go
  • They can not find images of your products
  • Your site is difficult to read
  • Typographically errors
  • The formatting does not flow easily for the eyes

Your visitors will tend to become frustrated and are likely move on to a site that works well.  They will probably not revisit or even place an order and likely to click off very quickly.

Have several people look at your site and report if there was any difficulty for them.

Remember to check and test your web site regularly for ordering glitches, bad links and broken graphics, etc

Always answer all your e-mail messages as quickly as possible because this may also cause people to move to another site.  If they are hot to buy and have a question or are having difficulty buying from your site, you need to respond asap.

You will quickly lose a sale if you do not respond in time.  If you don’t, it can frustrate your customer enough to ask for a refund or you may have lost a sale because they want you to answer a question before they ordered.

Get their contact details for the on-sell
Make your visitors curious about your product.  Make them sign up to get into a password-protected area to read the rest of your advertisement.  This will give your product a perceived extra value because the information is so well guarded.

Have you noticed any particular situations with some websites that irritate you enough to click away to another site?  Leave a comment and let everyone know…

Did you know that?

Gather some additional interest with a `Did you know?’ section on your webiste

A less boring way of educating visitors to your site and your customers is to create a `Did you know?’ section.  Far more interesting than reading boring blocks of text or an FAQ list.

Are there some very interesting facts about your business, staff, you or your products/service that will surprise people?
Old pubs like to spread stories about their resident ghosts, wineries brag about the impressive background experience of their staff and very old businesses have been known to publish a book on their own history.

Let’s face it, people love trivia and enjoy telling other people what they know, especially if it is some obscure fact that they think only they know.  Give them some obscure but interesting information and watch it go viral!

People like stories just like in this idea

Tell me a story

Make a story about anything in your shop or office

Try putting up little signs or stickers to create interest in your customers (but only if they are true):
`This phone was not thrown by Russell Crowe’
`Hugh Jackman bought a can of Coke from this fridge (date)’

A pet shop has been seen to have info about some of their residents on display, for example regarding their turtle tank, `We are on our honeymoon while our tank is being cleaned.  We will be back tomorrow morning’.

Get creative and tell a story that people can relate to but also relay it to others – because people like to talk and like to tell their friends a new story.

Solve this puzzle…

Can you add some puzzles or trivia questions to your site?

Simple but effective as a contact details database builder

Do you want to start recruiting the interest of children as your future customers?  Have some puzzles designed for your website that are printable and can be coloured in.

Make the puzzle themed to your business.  You may be quite surprised to find out that there are many adults that still enjoy colouring in as well, so a sophisticated and highly detailed drawing may be in order.

For example if you sell auto products then a drawing of a formula 1 car or something driven by Peter Brock or Mark Skaiffe is in order.  Make sure it has your business name somewhere.

Perhaps you can design a questionnaire to print out for kids to play when they are travelling in the car.  Things that you would see on a trip.  It keeps them quiet.  Children are so tech savvy today that they could probably do it online from your website.

Or go more sophisticated and install an online game on your website for those older tech savvy children (and some adults).

Collect the contact details before any of these are played online, downloaded or printed out.