News Flash! Business Will Shrink!

Today I read that Facebook is predicted to fail. Not immediately, but it has been suggested that it will be 20% of its maximum size by December 2014. The cause of the demise is that younger users have been moving away. Read more about it here:http://www.abc.net.au/news/2014-01-23/facebook-could-fade-out-like-a-disease-researchers/5214524

And there seems to be a debate about the value of Twitter. The company, not the tweets you send out. It is currently valued at 70 times its annual revenues. Refer http://www.abc.net.au/news/2014-01-22/kohler-what-is-twitter-worth/5212376

So what does this mean for you and your business? There are two major points that I think every business owner needs to consider.

The first is that any business can fail. The biggest business on the planet in your industry is not safe. No business is too big to fail.

The second is the power of the customer. Your business must provide a need (or want) and take steps to make sure that the customer is happy. Existing customers have a habit of leaving. They change jobs, move house, retire … there are many valid reasons why their situation changes, but they will – sooner or later – stop buying from you. That just means you never stop looking for new customers.

Governments can get away with not always being polite because they legislate for people to use their services, they do not compete.

There are a number of attributes a successful business must have – and one of those is innovation. In this case innovation means additional products or services that add value to your customer, not additional problems for your customer.

How can you treat your customers better?

Why an Elephant in the room?

We’ve all heard the saying “As obvious as an elephant in the room”. Why not a giraffe? Surely being taller that would be more obvious? Or a rhino? More likely to charge around and cause damage that means more people are likely to notice?

The answer is contained in some ancient stories from India and other places where elephants wander.

It seems that one day five blind men happened upon an elephant and they decided that they wanted to know what one was like. (No, the stories don’t say how the men knew the elephant was there)

They decided to tell each other what they experienced. One touched a leg: “The elephant is like a pillar” he said. Another touched the trunk: “The elephant resembles a snake” was his opinion. Another who touched the tail suggests “It is like a rope” and so on.

In modern context it just means that people are aware that something is amiss, but they do not have the full facts about the matter. That’s why they know they need help to solve a problem, and that they cannot solve it alone, which led to your consulting skills being hired to help them in the first place.

Here’s what Wikipedia (TM) has to say:

“In various versions of the tale, a group of blind men (or men in the dark) touch an elephant to learn what it is like. Each one feels a different part, but only one part, such as the side or the tusk. They then compare notes and learn that they are in complete disagreement.

The stories differ primarily in how the elephant’s body parts are described, how violent the conflict becomes and how (or if) the conflict among the men and their perspectives is resolved.

In some versions, they stop talking, start listening and collaborate to “see” the full elephant. When a sighted man walks by and sees the entire elephant all at once, they also learn they are blind. While one’s subjective experience is true, it may not be the totality of truth. If the sighted man was deaf, he would not hear the elephant bellow. Denying something you cannot perceive ends up becoming an argument for your limitations.”

So next time you see a group of people completely missing the point just understand that they do not have your skills or experience and so are only aware of part of their particular elephant.

5 Easy Steps to Improve Your Productivity

Everyone looks for improved productivity, but how many of us know what to do to achieve the productivity we want? Here are five simple things you can do to bring your productivity to the level you want.

The Single Most Important Thing You Need To Know About Sales!

Whole of books have been written about sales, add to that the number of video and audio training courses and the pile of information is quite big. Sadly virtually all of it misses the single most important factor! What do you think that might be? At least some of you will be surprised!

Are you confident? Comfortable?

In my work as a profiler I notice that there is often a difference between our self-image and the image that other people hold of us. Come to think of it – that realisation was why I started this journey so many years ago! Let me tell you why I’m thinking about that again now. We sometimes look at things we do and all we see is the positive aspect, when some of the people we know might see only the negative. This is the basic reason why a strength, taken to an extreme, becomes a weakness.