Think back to a time where you might have been walking in the outdoors during spring time. It might have been in a garden oasis in a city, it might have been in fields away from civilization, or anything in between. Either way, you would have seen bees flying to and fro, constantly going back and forth between their hive and the flowers.
That’s what you want your customers to do. Constantly come back to your premises and buy again. See the bees and the flower have a business-style arrangement. The bee pays for what it collects by fertilizing the flowers. Your customers also pay for what they take away.
The flower encourages the bee to come back by providing exactly what the bee needs, and for a price that the bee doesn’t mind paying.
You need to deliver what your customers really want and need, and for a price they don’t mind paying – if you want them to keep coming back for more.
That leads us to what do they need or want? They want to be treated with respect, they want to be able to make informed buying choices, and they want the best value for money they can find.
How do you deliver better value for money? What low-cost additional product or service can you include in your transactions? In the olden days the owner or staff at the gas station would provide “Full driveway service” and charge the full price for the gas. Now that almost everywhere is self-serve the only differentiator is price. That’s why now you see so many non-petrochemical product being sold. That’s one way they differentiate themselves. The other is to offer all sorts of deals where if you buy something not related to gas then you get a discount on the per litre/gallon rice.
What can you add? Most likely there is a service that you can provide for minimal cost, or an inexpensive and useful product that can be given away to regular customers, or some form of loyalty program. You are limited only by your own imagination.
Going the extra mile for your customers will make them feel like coming back every time they want what you sell.