Earlier this week we discovered some hints to be more productive in your business – here are some more hints about being more productive, this time on Social Media.
The first hint is to actually track your time on social media sites! You know what it is like – you get involved in something you really enjoy and suddenly hours have flown by. That can very easily happen when immersed in social media.
Before we go any further let me suggest that you may decide that your private social media time doesn’t need to be managed, and so this advice is not needed. That’s fine. If, however, you believe that you have a fully balanced life to fit into each 24 hours then you need to manage social media just like you manage the rest of your time.
You can time yourself by using any time recording method, one of the many applications designed to track time or just a piece of paper with the start and end times on it.
When you have tracked your time for at least a week you will be able to compare the results you are getting, and then decide if your time is well spent or if you need to lift your game a little.
Another time saving trick is to turn off the ‘push’ notifications on your email and phone. The reason you want to turn the notifications off is because it is too easy to see something that looks ‘interesting’ and then wander off on a tangent. That is the easiest way to waste time known to 21st century humans!
Unsolicited messages are almost always very interesting, after all whoever sent them spent considerable time, effort and money developing an attractive message and getting it in front of people who are interested, and this includes you! There is a time for non-targeted browsing, but most of the time – control your inbox.
A special case of controlling your inbox is to unsubscribe from any and all mailing lists that you never bother to read, or read only sporadically. If you have no real interest then don’t waste bandwidth downloading the stuff.
Sites like Facebook and Twitter allow (or even encourage) messages from entire communities, meaning members can very easily send messages to every other member. Often, many or maybe even most of the messages are of no real interest to you. Instead of allowing messages to appear ad-hoc regularly visit the group site to review the messages and only read those that are actually of interest to you.
So now you are measuring your time, recording the time that you spend on these sites and what you did there. Now – the benefit to you is that you can now review your time logs and decide if you received good value for the investment of that amount of time.
Did that time achieve your initial goal? If not – what can you do to fix that? What are you prepared to change in order to achieve what you really want?
Let us know what you’d like to give up and what you’d like in return!
See you next time, Iain