Social Media Success

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Online visibility starts with setting up your profile. Photos of your dog or cat, or your latest beachside holiday may bring back memories for you but they do nothing to promote your services online (well, maybe unless you’re a vet or travel agent).

People buy from someone they know, like and trust, and that starts with your profile picture. Yes, you must have one, and it has to look professionally done. It has to be of just your head and shoulders, but don’t use a webcam – the quality just isn’t there.

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Don’t tell your complete and detailed life story on your profile page, all in one section. Most online sites have sections for education, jobs past and present, hobbies and the like. Just put enough there so people will recognise that they worked at the same place, or went to the same school and allow them to make contact to find out more. In general “Less is more” when it comes to text.

Limit your descriptions to summaries that increase your credibility. Let people know what you are good at, but don’t go on and on about it. A good tip – take a look at other profiles on the same site, and decide which ones you like or don’t like. Include more of the features you like in your profile and less of what you don’t like.

The number one activity to improve your visibility and credibility is to contribute. Respond to requests, add comments to other posts, submit your own posts – heck, even just say “Hello”.  Be careful though, only ‘sell’ in the parts of the site that allow that. You of course may ‘tell’ as long as you don’t ‘sell’. Cross that sometimes fine line and your credibility is gone in a heartbeat (And remember – it can take a lifetime to create a reputation but only a second to destroy one).

Look for more posts on this subject, coming soon.

Have you done something on a social networking site that was either really successful or really not good? Want to share? Then here is the perfect place!

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