Imagine – your business is flourishing, you have lots of satisfied customers, and you make all the profits you can spend. You have the lifestyle you choose, life is perfect. Or – is it?
It might be IF you also have a steady stream of NEW customers. Well, I’m assuming that you want this business to still exist in a few years from now, and for that to happen you need to constantly add new customers. Why?
Existing customers can be ‘cantankerous’. They seldom tell you what they really want or need, they can receive the best product and service and still shop somewhere else next time, they move house, retire, change careers and who knows what else that can mean they no longer need what you sell.
To be blunt – your existing customers are an ever reducing group.
The simple solution is to maintain a steady stream of new – or ‘replacement’ – customers. So – where are these new customers?
They are the people that just moved to your town, they are those who can now afford your prices (or can now only afford you prices!), those whose tastes have changed, those who have a new job, new relationship or who have just experienced something life changing.
And mostly they are in the younger generation who are growing into your offerings. You have a certain percentage of your market. These younger people are a whole new market, just getting ready to buy from you (and your competitors). If you appeal to them then your market share may well increase, and your business will be a solid, stable and profitable enterprise for years to come.
How do you appeal to them? The same as you appeal to anyone else – what problem do they have that you can solve? How do they express themselves, and where do they congregate, both online and in the real world? Develop your message that tells them what you can do for them, in their language, and place it where they will see it.
If you want specific assistance with your marketing then just ask a question via our feedback link, and we’ll all get back to you.Tags: Change Careers, Existing Customers, Imagine, Increase Business, Lifestyle, Market Share, marketing, New Job, Offerings, Profitable Enterprise, Profits, Real World, relationship, Satisfied Customers, Simple Solution, Steady Stream, Tastes, Younger Generation