Your Online Business Presence

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Nearly all companies have an online presence today. It’s pretty much like having a phone number; you can’t really be in business without one!

There are several major sections of a business that owners and managers must grasp in order to succeed. A simple list would be Production, Marketing, Sales, Logistics, Customer Service, Staff Morale and the special requirements of your local area. Add to that knowledge of online retailing.

The World Wide Web can be used for many different aspects of your business, and those in charge must understand each, in the same way that they understand any other area of business. Without such knowledge, they are hostage to an elite group who can tell them anything, and they have to believe it.

We all know that the web is a great place to market your product and service. Just as the techniques and methods that work best in a bricks and mortar business have evolved over time, so are the methods and techniques that work best in the online world.

Today search engines are much more selective about the sites that are placed at the top of the list. There is a new industry based around Search Engine Optimisation, and it is a fast moving topic, requiring regular study to maintain current knowledge.

The delivery of communications and digital product via the internet is also well known, and again the methods are becoming more and more sophisticated. It is no longer enough to have an information-only site, nor is it enough to have an online store by itself. A successful business needs to build visibility before establishing credibility, and it needs credibility before it can reach profitability. That means figuring out exactly who your customers are and what message to send them, then delivering that message. Delivering the message means finding out where your target market goes, and placing the message there.

The online world is very good at doing this, many online networks gather statistics from their members, and then use those stats to position ‘random’ advertising messages on pages the member visits.

Customer service can also be enhanced by the use of online facilities, for example a section of your site might present answers to common questions that your clients have. This, coupled with an effective method of searching for the problem will enable your clients to solve their problem in minutes, quicker even than is they rang your phone help line – and they can do this 24 hours a day!

There most likely isn’t an area of business that cannot be enhanced by the effective use of online facilities. It can even be used to deliver some products and services.

What areas of your business might benefit from an online presence? How might you improve the existing online facilities? If you don’t know then like any other area of business you need to educate yourself about what’s possible, so that you can direct the evolution of your online business. Apart from Results In A Minute, who do you know that you can ask? Got the list? Ask them all.

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