Tag: 1960s

Let’s Play Hide and Seek!

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Make your customers (and potential customers) find a special item around town or in your store

This is a classic trick that was highly successful in the 1960s that involved a highly publicised search for an item.  Variations are still used today, usually as promotional stunts by radio stations on outside broadcasts but still valuable.

I remember my father taking me to a Trade Fair when I was 9 years old.  It was in a huge 3 story building that covered most of the city block and had hundreds of trade stalls set up.  Thousands of people everywhere (or so it seemed to a 9 year old).

The local radio station was there on an outdoor broadcast and regularly announced that if you could find the toy monkey you can win a prize (brought to you by xyz company).

Yes, I remember the idea very well because I won a prize.  No, I didn’t see the toy monkey but my father did and he `accidentally’ bumped me into a corner where I had no choice but to see the cleverly hidden toy.

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So, put a map on your website that shows a  general area in town that you have hidden an item or if you have a large store area, hide a small but unusual item in amongst your shelves.

Just make sure that the hidden item is inexpensive and requires it to be handed in to receive a much more valuable prize, otherwise it may just go home in someone’s pocket.  When the prize is claimed then you can give them back the hidden item as well (with your logo on it).

No, you are not being generous.  It is because the item found by the winner is usually something that ends up being displayed at home by the winner.  It makes for a conversation piece after the event, sometimes for years after.  There is a story to be told –  it includes you/your business and we know that people love to tell a story.

Remember to whip up the interest in the media.

You could also consider a joint treasure hunt with a few other businesses with complimentary products/services.  This works well for towns with a small mall of shops etc.  Of course media exposure within a joint venture is always more cost effective for everyone.

If you have any other ideas like this, leave a comment and share it with others…

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Emotion – needed in Business?

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I recently watched “Pirate Radio” (AKA Boat That Rocked) again. A good fun movie that tells the story of a pirate radio  station off the coast of England in the 1960s.  If you’ve seen it you’ll notice that they all seem to be having great fun, and that made me think about being in business – and having fun.

Many people will tell you to keep emotion out of your business.  They are nearly right.

emotionThere is a serious side, and that is to deliver the quality and quantity that your client’s expect, and to require an appropriate reward for that. Keep good records and measure what is going on inside your business.

The thing is though that you must be as passionate about your business as the Pirate Radio guys were about theirs. Being in business can mean long hours, at least to start with, and it can mean being away from home for extended periods, and all sorts of lifestyle concessions, so if you don’t enjoy it then it will feel like really hard work.

And you can’t hide that from your clients! You have probably experienced being served in an off-hand way, and decided not to do business with that store again? Your clients are just as good at figuring out if you care about your business, and if you don’t care about your business then they figure you probably don’t care about them.

If you are passionate about what you do for a living your clients will know, and that will rub off on them! There will be a mysterious ‘X’ factor about your business that competitors will not be able to mimic.

Another way to look at it is: you are likely to be earning a living for a long time, it might as well be doing something you like! If not it will seem like a very long time indeed.

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