Tag: Action Verb

Online Success

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If you believe the adverts, online success is simply a latter of building a website – any website – and they will come. That may be more connected with selling their product or service than reality.

As in all aspects of life, success is an action verb. You must ‘do’ things, every day, that take you closer to your goal of being a successful online presence. Same as if you wanted to be a world class athlete – you would need to train every day. Same here.

So what kind of things do you need to do? Here is a current list that will help.

Your first requirement is that you understand that building a successful online presence is a three step process. You must first be visible – people must recognise your posts and comments, and get to know you as a contributor to the websites that they regularly visit. Then you must build your credibility. You do this by submitting sensible, coherent, calm and educational comment. It’s OK to include a little humor, as long as you don’t go for a stand up comedy routine. Never forget that your intent is to build your expertise in the eyes of the people who visit the site. Once you have these two steps taken care of, you can move to profitability. This is where you now invite people to take a look at your product or service, and start making money from sales.

Asking for a sale too soon will just create a response like “Another one” as they navigate away. Establishing your credibility first will create a response like “Hey! I know they know what they are talking about – this will be a valuable item to purchase”. Well, they may not think exactly that, but you get the idea!

There will be more posts on this topic that will help you get into the ‘exactly what, when, and exactly how?’ part, though some details we keep for our members only.

As always, we’re keen to have your comments, thoughts, and ideas. Do you think there are shortcuts?

Marketing Networking Online Business

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