The first step to effective marketing is to clearly identify your target market. That means being able to see the person that represents that market. You’ll understand why we need to do this as you read the next few steps, for now just start by writing down the attributes all your clients have in common. If you really can’t produce a single list then you have what is known as different sales channels, and you need to perform this exercise for each one.
Now that you can see the individual re[resenting your market you can identify what kind of language they use. If you want them to understand your message you must use ‘their’ language!
You also must place your message – real world, traditional media or online – where people like that congregate. Now that you know what your client looks and sounds like, you can figure out where they go.
You also will be able to identify what problem that person has that you can fix. Think of the adverts that caught your eye – there is a 90% chance that the headline described a problem you had at the time. Your senses are drawn to things you are familiar with, especially problems you want to fix.
This last step is the easiest – describe their problem, in their language, then tell them you can fix it and place it where they will see or hear it.
What techniques do you use? How would you implement these ideas in your business?