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There are some things that will make your business seem unprofessional:
If customers can not easily order or navigate to where they want to go
They can not find images of your products
Your site is difficult to read
The formatting does not flow easily for the eyes
Your visitors will tend to become frustrated and are likely move on to a site that works well. They will probably not revisit or even place an order and likely to click off very quickly.
Have several people look at your site and report if there was any difficulty for them.
Remember to check and test your web site regularly for ordering glitches, bad links and broken graphics, etc
Always answer all your e-mail messages as quickly as possible because this may also cause people to move to another site. If they are hot to buy and have a question or are having difficulty buying from your site, you need to respond asap.
You will quickly lose a sale if you do not respond in time. If you don’t, it can frustrate your customer enough to ask for a refund or you may have lost a sale because they want you to answer a question before they ordered.
Get their contact details for the on-sell
Make your visitors curious about your product. Make them sign up to get into a password-protected area to read the rest of your advertisement. This will give your product a perceived extra value because the information is so well guarded.
Have you noticed any particular situations with some websites that irritate you enough to click away to another site? Leave a comment and let everyone know…