Tag: Capability

x Things you need to know about Market Segments

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There are two important perspectives of Market Segments. This article discusses both and you will learn why both perspectives are needed to maximise your profit.

The first perspective is whole of market. That just means that you need to identify what segments the whole market is naturally split into. We’ll talk about why you need to know this in a moment.

Continuing our motoring theme – there are compact cars, medium and large, luxury and economy. Some vehicles also carry more goods, some inside the vehicle and some outside.

Knowing all the segments means that you can decide which markets your business can complete in, and so which you will target. A famous tractor manufacturer went to an equally famous motor vehicle manufacturer and was not impressed with the service – so he added luxury cars to his market segments. He had the equipment to manufacture these vehicles, so he did. He did not have the capability to mass-produce cars so he has never entered that market. (If you’re not sure who this is – research the history of the Lamborghini Tractor).

Now that you know the overall market segments and which ones you will target you can produce a marketing message for each one. You can produce an offer that will appeal, say it in their language, place it where they will see it and respond to it, and be prepared to serve them in appropriate ways.

Some segments – older people, for example – may still respond best to personal service, whilst others may react better to instant, 24/7 internet based shopping. The needs of each market segment will drive how you best serve them, and thus your potential profits – but only if you know what they are.

Have you targeted different market segments and made a difference to your business? Share your experience with our readers and create a back link to your business.

Marketing Online Business

Free Website From Google

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Launching the online part of your business is important, maybe vital, for the success of the venture. But what happens if you can’t do it yourself and don’t know who to ask for help?

There are many sites that offer free hosting and various levels of assistance in building the site itself, and now that offer has been taken to a higher level.GoogleLogo

Google offer a free website, and free website building tools – including real accounting assistance to properly record what happens within your business. What this means is that your business can be online with a full-function website for zero upfront cost! There are costs from the second year, but then they only become payable if you continue in business, and that assumes that the business is a success!

This offer is specifically for Australian businesses and I’m sure that there are similar offers for other countries, or soon will be. You can find out more about it here: http://bit.ly/fcDHxZ

If you can’t host your own site then you might consider using a WordPress or Blogger based site. Both will host your site for free, and both allow some freedom to include your name or brans in the title.

WordPress also provide a zero-cost environment (called a Content Management System or CMS) that allows you to build your own site without needing any computer programming skills. You can tailor the site to be exactly what you want by using ‘plugins’, which are as the name implies functions that you can ‘plug in’ to the standard WordPress environment.  These plugins add functionality to make it easy to share links with your social networking sites and some ‘mobile’ capability. Check out http://bit.ly/dNiWsN for self-hosting and http://bit.ly/fSKWZl for the WordPress hosted version.

Do you have experience with these tools, and would you like to share? Just click on the ‘Comment’ link below this article and let us know what you think.

Implementation Mobile Online Business Social Networking Sites

iPhone, Android or Windows? Which phone is best for you?

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Lots of people will give you their opinion on which phone to buy. Mostly their advice will be based on their experience with that phone, or one like it. And 97% of the advice will not be helpful. Here’s why.

I’ve spent over 20 years selecting technology for companies and people, from all over the planet. I know how to find the right answer. In fact, it’s quite simple, and in about one minute you will know how too.

These rules apply for phones and they apply for computers – laptops and desktops, and even vacuum cleaners or cars.

Start by forgetting about the technology! Instead, consider what you want the device to do. You have a reason for buying this device – even if part of the reason is to keep up to date, or that others will be envious.

Step One is to just identify what you want the device to do. For a phone that starts with making and receiving calls, and then maybe the camera is important to you, or web access. Maybe you want to control your schedule, or at least have it on hand at all times. Maybe ease of typing/texting is important. Whatever it is, your list of required capability is important. Only if you end up with a phone that is able to do all of those things to your satisfaction will you be happy with the purchase.

Step Two is to find solutions to those requirements. Those solutions might be hardware or they might be software, or even combinations of both. For example you may want a phone capable of taking quality photos and video, or you may require a Time Management application that works just like you want it to, or maybe you need a GPS equipped phone that a specific navigation application runs on.

In any case, you now have what you need to identify the right phone (or computer, car etc) for you. The third step is just: “What device has these hardware features and will run my required applications?” Find the device that will do that, and you have the right phone for you.

Some people have very few items on their list – “Has to look goooood” is all there is. Well, OK, that doesn’t take long to find a phone that does that.

Others – especially those in business, or those that travel a lot – might have some specific needs, and now you know how to get the right phone for you.

One small hint before we finish – don’t take anything for granted. Even if you think all phones have a Calendar application (for example) make sure you check that this one actually works the way you need it to.

Enjoy your next purchase, these rules will help find the right answer and will eventually save you time, effort and money.

What do you think? Do you like the idea, or do you have another way of doing the same thing? Let us know – either way we like to hear from you,

Mobile Purchases What You Need To Control

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