A web site on a shoe string budget

Do you need to throw up a quick website without exhorbitant costs?

Google can find you a mountain of freeware and shareware tools for your website and it will do the job for free.  You can also find low cost web hosting.  Just type the word `free’ in front of  what ever you want and work through the list.  (Be aware of what will appear to be `free’ can actually be a free trial to an expensive product).

You can find a relatively inexpensive web hosting package for around $50/year that will suit the average micro or small business needs in Australia.  These web hosts will usually have free Content Management Systems (CMS) that can be installed through an `installer’ program.

Your host will usually use Fantastico or Softaculous and this makes it simple to upload from your host’s list of free CMS.  Or your host may have their own simple website building program for simple brochure type websites if you just want a simple promo site.

One of the world’s most popular free CMSs is Joomla.  Joomla can be used as a normal website but you can also enable a blog, sell products, run polls, mass email marketing and many other options – either at no cost or for very little.  You can have other people contribute directly into the site with their own username/password and security levels, create a forum, add a support desk and social networking capabilities.

If it all seems too hard or you do not have time for the learning curve:

  • Get help from a school kid that knows what they are doing or for a very modest fee.
  • A good PR exercise is to ask the local high school, TAFE or University IT class to design and create it for you.  If possible, find some kind of reward for the class or purchase an item useful to the school.

There are adults that will do the job for you at a reasonable price, depending on what you want.  If you do, ensure that you are the person that buys the domain name for your site.  When your domain name is purchased through a third party sometimes it can be almost impossible to access your registration information if there is a falling out between you.

Ask around and talk to other businesses.  You can usually find someone that created their own website or can lead you to a fair website builder just to get started.  Most importantly ensure it is someone that is willing to teach you how to administrate your website and has a reputation for after sales service.

When you have your website up and running you can experiment with different text styles and web site colour themes for your site.  The aim is to test which combination will sell your product/service better to your target audience.

For example, red usually incites aggression or excitement, love, sex, fun, etc.  Various shades of blue can imply a sense of communication, calmness or an authoritive air or credibility etc.

Green is a cool, healing, peaceful or peaceful colour.

Black is a sombre colour but can be seen as background that highlights text and graphics, making the eyes more focused and concentrating on the content.

However, white also makes it easier for the eyes to read content.

Yellow is an intellectual colour.

Grey gives a sense of  disconnectedness that sends the background into the background for the reader so that the content is the focus.

Have you found any great websites that supply free support for businesses to get a website up and running?  Leave a comment and share the info with everyone…

What can you learn from a Pop Star?

The most popular current search on Google as I write this is the name of a young Pop Star. What does that mean for your business? A lot in terms of promotion and customer loyalty, that’s what.

Free Website From Google

Launching the online part of your business is important, maybe vital, for the success of the venture. But what happens if you can’t do it yourself and don’t know who to ask for help?

There are many sites that offer free hosting and various levels of assistance in building the site itself, and now that offer has been taken to a higher level.GoogleLogo

Google offer a free website, and free website building tools – including real accounting assistance to properly record what happens within your business. What this means is that your business can be online with a full-function website for zero upfront cost! There are costs from the second year, but then they only become payable if you continue in business, and that assumes that the business is a success!

This offer is specifically for Australian businesses and I’m sure that there are similar offers for other countries, or soon will be. You can find out more about it here: http://bit.ly/fcDHxZ

If you can’t host your own site then you might consider using a WordPress or Blogger based site. Both will host your site for free, and both allow some freedom to include your name or brans in the title.

WordPress also provide a zero-cost environment (called a Content Management System or CMS) that allows you to build your own site without needing any computer programming skills. You can tailor the site to be exactly what you want by using ‘plugins’, which are as the name implies functions that you can ‘plug in’ to the standard WordPress environment.  These plugins add functionality to make it easy to share links with your social networking sites and some ‘mobile’ capability. Check out http://bit.ly/dNiWsN for self-hosting and http://bit.ly/fSKWZl for the WordPress hosted version.

Do you have experience with these tools, and would you like to share? Just click on the ‘Comment’ link below this article and let us know what you think.

How to make your Website Number One in Google Search

Almost certainly the most awful thing internet marketers and even experienced SEO specialists find when they promote their websites on the web is the severe sinking of their websites rankings in search engines particularly in Google. Now you may be in big trouble if you are a real estate marketing specialist working for a certain company, and they identify that their Food Storage website that you are optimizing has vanished on the first page of Google when you’ve just told them that their site was number 1 in Google. They would surely demand an explanation from you as they start to panic knowing it. Though it’s natural for them to fret, it’s also normal when your Google search rankings drop . This happens sometimes and you can’t avoid it.

For instance if you happen to be optimizing a Utah Houses for Sale website, then this is a common thing to happen. There is no need for you to worry when you notice that your rankings disappears once in a while , the moment your site becomes stable it will return in a few weeks time. There is no need for you to make necessary changes on your website unless otherwise you are certain that the effect will last . Mostly this will only last for more or less a week. If after a week there are still no changes in your rankings then that would be the time to make necessary steps to save your rankings.

The key to catch the attention of search engines to visit your site often are fresh new contents and incoming links. Therefore on a regular basis its a good idea to add fresh content and links pointing to your  home page and internal web site pages. If you are not keen in putting links to your website, then most likely what will happened is your rankings in search engines will drop. The technique to attract other websites to link back to you is to ensure your website has always something interesting and new for them of not to think twice . Make sure you post interesting new contents to draw in more links coming from other site, to boost traffic and to persuade search engines to crawl your site more often.



Three Basic Methods Steps to Search Engine Optimization

Web optimization is the art andscienceof making web pages appearexciting to the search engines. The better optimized a website is, the superior the ranking it will receive from a search engines web crawlers, the higher its ranking the more traffic your website will have, the more traffic your website has the more profit your website will create. The key is beneficial internet search engine optimization.

Why is  possessing a high standingsocrucial to the long termsuccessof your online business? Researcheshave shownthat customers hardly ever look at websites that don’t rank a spot on of the first two pages the search engines displays.Websites that receive a ranking that places them on the third page (or any other pages after that) see a extensively lower amount of site visitors at their sitesthen one that is ranked on the second page. There is even a unbelievable difference between the first andsecond page. In the world of e-commerce ranking and strong seo is everything.

At first search engine marketing may feel liketrying torappel down the Grand Canyon, ahugescaryworldfull of big words like web crawlers, PageRank, Meta tags, and algorithms. You’venever heard of any of these things. A quick internet search of the word algorithm doesn’t help; all yougot was a printout of strange symbols and numbers arranged in complex algebraic equations.

Sit back, take a deep breath, and try to unwind. Search engine optimization is a lot less complicated then you mightthink. First things first.

Algorithms really are every bit as complicated as they appear. Simply defined they are a finite set of very carefully outlined guidelines. Most, if not all, computer programs are designed with strict algorithms.

Page Rank is simply the plan Google intended to search, index, and rank it’s registered webpage’s. Page Rank operates on a link analysis algorithm. Page Rank is credited for Google amazing accomplishment.

Web crawlers are tools search engines use tosearch the World Wide Web in a methodical, automated manner. When web crawlers are browsing websites they are searching for algorithms.

Meta tags are distinctive HTML tags thatpresent information to about a web page. Meta tags are published directly into the title tag and are only noticeable to the search engine.

The reality of search engine optimization is that you can start to Enhance your website without any know-how at all of the technical stuff involved in search engine optimization. Simply stated the very first step in developing a website that is going to be well ranked by the search engines is to create a content rich site. What this means is that you must cram as muchfacts about your product into your website as you possibly can.

The third step to search engine optimization is to fill your site with keywords that will entice the web crawler’s attention. The final step in a wonderfully optimized website is to submit it to the search engine that will praise it.