4 Parts to Your Image

We all talk about our image in the eyes of our customers as though that was a single entity. In fact there are four parts to that image, and each part must be visible or your message will not be heard, and that can mean that your business will suffer.
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Starting a business needs more than just a good idea

I suspect that nearly everyone thinks of starting their own business at least once in their lives, and some are serious enough to make the attempt. Statistically, most will fail in the first 12 months, and most of the remaining businesses will fail over the next 12 -24 months. That doesn’t mean “Don’t try”, it means “Be prepared, and make sure you are one of the survivors”.
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The Guardian Project

If you’re the local No 1 then you can get away with advertising “Even more of the same next year” but if you’re not at the top of the pile then – you need to start bridging the gap between you and the next company up in the pecking order.
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Your most important message to Customers

Without customers, you have no business. So let's spend some time thinking about them. First up, be aware that they do not share your priorities. They are looking for things like value for money, good service, and quality goods. This is important for a many reasons, perhaps the most important one is: they have the money and the choice of where to spend it. It is that choice that makes their priorities the most important priorities for your business.
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