4 Parts to Your Image

We all talk about our image in the eyes of our customers as though that was a single entity. In fact there are four parts to that image, and each part must be visible or your message will not be heard, and that can mean that your business will suffer.
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Are you confident? Comfortable?

In my work as a profiler I notice that there is often a difference between our self-image and the image that other people hold of us. Come to think of it – that realisation was why I started this journey so many years ago! Let me tell you why I’m thinking about that again now. We sometimes look at things we do and all we see is the positive aspect, when some of the people we know might see only the negative. This is the basic reason why a strength, taken to an extreme, becomes a weakness.
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