Technology. What Is It Good For?

Everyone reading this will have an answer to that question. Some will have a list longer than your arm, some will be against it, or at least certain aspects of it.

The thing is: both perspectives are correct. Technology is good for one thing: making our lives easier. If it fails to do that then the reason it exists has disappeared.

You might have a long list of how technology helps your life easier, or you may have a list of how it makes it more difficult. The difference is mostly connected with how you use the technology, not the tool itself.

Is it an invasion of privacy? Find out how to change your settings to limit the distribution of your information? Do ‘they’ know too much about you? Don’t sign in to new offers with your existing social media login, and don’t put links from one to the other.

Do you struggle to keep up with all of the information sources? Trim your list, or use a tool that brings them all into the one place that you can more easily manage.

Are you too busy at work? Does it feel like you need to ‘clone’ yourself? Maybe the right technology and a refreshed strategy will help reduce your workload? What might you be able to automate?

Why an Elephant in the room?

We’ve all heard the saying “As obvious as an elephant in the room”. Why not a giraffe? Surely being taller that would be more obvious? Or a rhino? More likely to charge around and cause damage that means more people are likely to notice?

The answer is contained in some ancient stories from India and other places where elephants wander.

It seems that one day five blind men happened upon an elephant and they decided that they wanted to know what one was like. (No, the stories don’t say how the men knew the elephant was there)

They decided to tell each other what they experienced. One touched a leg: “The elephant is like a pillar” he said. Another touched the trunk: “The elephant resembles a snake” was his opinion. Another who touched the tail suggests “It is like a rope” and so on.

In modern context it just means that people are aware that something is amiss, but they do not have the full facts about the matter. That’s why they know they need help to solve a problem, and that they cannot solve it alone, which led to your consulting skills being hired to help them in the first place.

Here’s what Wikipedia (TM) has to say:

“In various versions of the tale, a group of blind men (or men in the dark) touch an elephant to learn what it is like. Each one feels a different part, but only one part, such as the side or the tusk. They then compare notes and learn that they are in complete disagreement.

The stories differ primarily in how the elephant’s body parts are described, how violent the conflict becomes and how (or if) the conflict among the men and their perspectives is resolved.

In some versions, they stop talking, start listening and collaborate to “see” the full elephant. When a sighted man walks by and sees the entire elephant all at once, they also learn they are blind. While one’s subjective experience is true, it may not be the totality of truth. If the sighted man was deaf, he would not hear the elephant bellow. Denying something you cannot perceive ends up becoming an argument for your limitations.”

So next time you see a group of people completely missing the point just understand that they do not have your skills or experience and so are only aware of part of their particular elephant.

x Things you need to know about Market Segments

There are two important perspectives of Market Segments. This article discusses both and you will learn why both perspectives are needed to maximise your profit.