Tag: Sales Channels

3 Ways to Build Your Personal Credibility Online

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Build some credibility for your business by:

Writing articles – your customers and prospects will see you as an expert and trust you.  You can submit your articles to e-zines for republishing and publicity.  Ensure that you include your resource box at the end of the article.

Creating your own free e-zine directory website – you can attract a lot of traffic from e-zine publishers and people who want to subscribe to e-zines.  Naturally, ensure you have your own e-zine listing at the top of your directory to get extra exposure.

Consider a joint venture with other businesses – create an alliance with a few other websites and exchange your ads on each others’ websites.  You can then all share the targeted traffic with each other.  Giving each other some web space will provide 3 sales channels without having to pay for affiliates because you are giving each other free web space.

This does not necessarily mean that you have to jump into the frying pan with your competition, although it has worked before and quite successfully.  Find businesses with products/services that are complimentary to yours and see how you can help each other.

These are only 3 thoughts – can you think of any more ideas or have you developed you own successful methods?  Leave a comment and let us know what you did and how your did it, for everyone else to learn from you…

Online Business Trix Series

Five Easy Steps to More Profitable Marketing

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BabyStepsThis article has five steps to better marketing. Each step builds on the one before, and all are simple and easy to implement. Five small steps for marketing, one giant leap for profitability!

The first step to effective marketing is to clearly identify your target market. That means being able to see the person that represents that market. You’ll understand why we need to do this as you read the next few steps, for now just start by writing down the attributes all your clients have in common. If you really can’t produce a single list then you have what is known as different sales channels, and you need to perform this exercise for each one.

Now that you can see the individual re[resenting your market you can identify what kind of language they use. If you want them to understand your message you must use ‘their’ language!

You also must place your message – real world, traditional media or online – where people like that congregate. Now that you know what your client looks and sounds like, you can figure out where they go.

You also will be able to identify what problem that person has that you can fix. Think of the adverts that caught your eye – there is a 90% chance that the headline described a problem you had at the time. Your senses are drawn to things you are familiar with, especially problems you want to fix.

This last step is the easiest – describe their problem, in their language, then tell them you can fix it and place it where they will see or hear it.

What techniques do you use? How would you implement these ideas in your business?

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