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Build some credibility for your business by:
Writing articles – your customers and prospects will see you as an expert and trust you. You can submit your articles to e-zines for republishing and publicity. Ensure that you include your resource box at the end of the article.
Creating your own free e-zine directory website – you can attract a lot of traffic from e-zine publishers and people who want to subscribe to e-zines. Naturally, ensure you have your own e-zine listing at the top of your directory to get extra exposure.
Consider a joint venture with other businesses – create an alliance with a few other websites and exchange your ads on each others’ websites. You can then all share the targeted traffic with each other. Giving each other some web space will provide 3 sales channels without having to pay for affiliates because you are giving each other free web space.
This does not necessarily mean that you have to jump into the frying pan with your competition, although it has worked before and quite successfully. Find businesses with products/services that are complimentary to yours and see how you can help each other.
These are only 3 thoughts – can you think of any more ideas or have you developed you own successful methods? Leave a comment and let us know what you did and how your did it, for everyone else to learn from you…