Perfection – good for business?

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Perfection. What does that word mean for you? Is it something other people care about but not you? Does the drive for perfection dominate your every waking moment, or does it simply denote the end of the journey where you will enjoy today’s sights and sounds along the way?

How you handle the search for perfection in your personal life is up to you but in business it can be a real party pooper. Here’s why.

Every business that exists one year from now must be doing things better when compared to how they are done today. That’s because every one of your competitors is doing exactly that.

If you are the leading business of your type in your area then everyone else is figuring out how to knock you off the top spot. If you are not in the top spot then some are trying to push you further down and the rest are trying to take your place.

It necessarily follows that if you are going to be doing things better in a year’s time then they cannot be perfect today.

That doesn’t mean that you don’t strive for perfection in business, of course you do. That’s where the inspiration for the next improvement comes from. You just have to recognise and accept that you aren’t there yet, that maybe you never will be and it doesn’t really matter anyway.

So if not perfection then what?

Every sale you make carries subliminal information with it. Your attitude and actions shout far louder than anything you say to your client. Make sure that your customer thinks that the extra messages that you include with every interaction are positive.

Demonstrate your value to your customer every chance you get. Give them extra service and great value, and do it with a smile.

Do these things, and do them better than your competitors and you will have a successful and profitable business.

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