What’s the deal with having a niche?

If you think back to just about every business adviser since the¬†flood they have all said “You need a niche” and then they leave it at that other than some general statements about it being good for business.

Here’s a link to an article I wrote on another site about what having a niche means for your business, and it also tells you why they say you need to identify your market. I hope you enjoy it, and that you get some profit from it.

Why do I need a niche?

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